Step into the world beyond the runway and racetrack with Umbrella Girls . While we are renowned for providing top-tier models for sporting events, motorsports, and car shows, our impact transcends the conventional boundaries of modeling. Get an insider's look at the stories, experiences, and diverse talents that define the unique spirit of Umbrella Girls.
By: Chloe Wrona
In the high-octane world of motorsport, where precision and skill create a thrilling spectacle, a select group of women, known as Umbrella Girls, captivates the limelight. Far beyond the conventional roles, UmbrellaGirls has evolved into a powerhouse of diversified and experienced individuals who serve as brand extensions on the racing grid. This article unveils the inspiring journeys of three extraordinary women – Jessica Harbour, Crystal Cannon, and Ann Asiano – who have not merely held umbrellas but have etched their mark in the glamorous world of motorsports
Ann Asiano, the former owner of Umbrella Girls and a full-time litigation lawyer, shares the story of how Umbrella GirlsUSA came into existence.
"In the early 2000s, I was attending the Misano Race in Italy and saw these beautiful women on the grid holding umbrellas for the racers and representing industry brands. I thought about how we don't have this in the USA."
Inspired by the beauty and functionality of grid girls in Italy, Ann embarked on a journey to bring the concept to the USA. With clients like Ducati, Yamaha, and collaborations with Formula One and COTA, Ann's Umbrella Girls became synonymous with grace, beauty, and professionalism.
"We worked with the really big names in racing. So, this would be an amazing opportunity for any aspiring young woman."
Ann emphasizes the qualities she looks for in a model – internal and external beauty, work ethic, outgoing personality, and grace.
"Why a young lady would benefit from working as an Umbrella Girl: It is without a doubt, such a thrilling lifestyle. They get to experience being a mini-celebrity! Not to mention, generous compensation, exciting travel, networking opportunities, lasting friendships, and being on live televised events."
"We would regularly be rubbing shoulders and partying with celebrities. Some names of celebrities we have met with are Brad Pitt, Matthew McConaughey, Lindsey Vonn, and Bill Clinton. We were even invited to a party by Gerard Butler!"
"Now I have handed off this amazing company to Anthony Jabin last year, and he is reigniting my legacy of the original Umbrella Girls USA. I am excited to see where he will take it. I stay plugged in by consulting him on this while still practicing full-time litigation law."
Jessica Harbour, esteemed head model and industry icon, reflects on her remarkable ascent in the glamorous world of motorsports. For Jessica, being an Umbrella Girl was more than just a job – it was an exhilarating journey of self-discovery and invaluable connections.
"The best part of being a model is the incredible travel experiences! From the vibrant race tracks across the US, including Alaska, to international destinations like Mexico, Canada, and Japan, every booking was an adventure. Seeing myself on live television was an absolute thrill!"
Throughout her illustrious career, she has held prestigious roles, including serving as the Head Umbrella Girl at the Formula One Race, collaborating with renowned figures in the racing world such as Lewis Hamilton and Valentino Rossi. Additionally, she has been the poster model for Miss Makita, representing Formula Drift. Beyond the glitz and glamour, Jessica emphasizes the significance of impeccable interpersonal skills and professionalism in the competitive modeling industry.
Jessica's narrative paints a vivid picture of her whirlwind lifestyle, filled with exciting travels and encounters with influential personalities. From the electrifying energy of race tracks to the enriching moments of learning from esteemed individuals, she blossomed into a well-rounded individual, embracing the diverse experiences that shaped her journey.
As an advocate for aspiring Umbrella Girls, Jessica emphasizes the significance of connecting with people and cultivating meaningful relationships in the fast-paced world of motorsports. Her story is a testament to the transformative power of seizing opportunities and making lasting impressions in a glamorous industry.
Crystal Cannon, former model turned wardrobe designer, shares her journey from the world of modeling to becoming a pivotal figure in branding and outfit design, aiming to enhance the team and fan experience with memorable and fun interactions.
Transitioning from modeling to managing photoshoots, models, and promotional events, Crystal's story exemplifies the diverse opportunities within the industry. Inspired by mentors like Nicole Dirocco, she honed her passion for outfit design and eventually crafted handcrafted outfits for Rockstar Energy.
Now deeply involved in the branding business, Crystal's expertise extends to Umbrella Girls USA. She will be creating merchandising, new logos, and swag for the team, as well as providing wardrobe design leveraging her experience with Rockstar to ensure the Umbrella Girls stand out with style and flair.
Furthermore, Crystal's branding initiatives aim to elevate the Umbrella Girls' presence in the motorsports world and pave the way for expansion into other sporting industries. By strategically engaging fans and creating excitement around the Umbrella Girls, the goal is to build a larger legacy and reach a broader fan base.
The objective is to create an immersive experience for fans, making them not just spectators but active participants in the excitement surrounding the Umbrella Girls. Through innovative branding and fan engagement strategies, the aim is to establish a strong connection with the audience and leave a lasting impression in the world of sports entertainment.
The world of Umbrella Girls is not just about holding umbrellas; it's a dynamic and multifaceted role that opens doors to travel, exposure, networking, and exciting opportunities. Aspiring young women have the chance to be more than just models, experiencing a journey that intertwines with the glamour of motorsports and accelerated career paths.
Moreover, it's crucial to recognize the pivotal role fans play in shaping the success of Umbrella Girls. Engaging and exciting fans is not just a goal; it's a mission to create a worldwide phenomenon that is loved and recognized by all. The legacy of Umbrella Girls USA continues, with each woman's story adding a unique chapter to the narrative of empowerment and success in this exhilarating industry. Through fan engagement and creating a global presence, Umbrella Girls strive to leave a lasting impression that resonates across continents, uniting fans in their love for motorsports and the women who grace its stages.
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